In an effort to contribute to social awareness and development of education in Pakistan, Ufone joined hands with Zindagi Trust by coming forward to send public service message in the form of instrumental by Zindagi Trust's President, Pop singer Shehzad Roy (Vocals by Sufi maestro, Abida Parveen) that is based on highlighting the importance of education, bringing one education system for all and eradicating class system from our society.

Zindagi Trust is working to provide non-formal primary education to the working children of Pakistan through its program in which the students are compensated for the time they take out from their paid work day. Since it's a cost intensive program, socially responsible organizations like Ufone help in running the operations.

Ufone and Zindagi Trust see this campaign – MoU of which was signed on July 11, 2007 by Ms. Saima Fatema, Brand Manager, Ufone and Mr. Imran Amir Ali, Operations Manager, Zindagi Trust - as the stepping-stone towards more alliances resulting in benefits for the underprivileged students.

Students of Zindagi Trust have participated in the video shot at the beach and Modern studios, Karachi. Abida Parveen, a staunch supporter and believer in the cause Zindagi Trust is working for, for the first time collaborated with any pop artist.

The video is currently being televised on all major channels and audience is being requested in the form of sub-title to donate Rs. 10 to Zindagi Trust by sending a blank SMS to `137'.