Pakistan International Airlines, as their Corporate Social Responsibility, (CSR initiative), has established “PIA - Help a Cause”, a non-profit entity, under which the airline will collect voluntary donations from passengers onboard the aircraft through “PIA – Help a Cause” envelops and forward these to the five non – profit organizations selected by PIA. Zindagi Trust, working on the cause of educating working children through their “I am paid to learn” program, is one of charities PIA is supporting with this entity. 

PIA will also contribute in “PIA – Help a Cause” by way of donations to support these organizations in their noble causes.

Mr. Tariq Kirmani, Chairman and CEO PIA said, ” The national flag carrier besides being a commercial airline is a socially responsible corporate organization. Through the “PIA – Help a Cause”, we want to support organizations (like Zindagi Trust) which play an active role in promoting education and development in the country”.